Change is happening faster than your business can handle.

I help businesses find where they’re losing ground and build the systems to win it back—across sales, pricing, CRM, brand, AI, and partnerships, based on what’s actually holding them back.

Schedule 20 minutes

Change is happening faster than your business can handle.

I help businesses find where they’re losing ground and build the systems to win it back—across sales, pricing, CRM, brand, AI, and partnerships, based on what’s actually holding them back.

Schedule 20 minutes

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • AI Agents

  • Events

  • Ecommerce

  • Process

  • Design

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • AI Agents

  • Events

  • Ecommerce

  • Process

  • Design

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • AI Agents

  • Events

  • Ecommerce

  • Process

  • Design

Some Problems I Can Solve

Most businesses I talk to are dealing with some version of the same friction.

Pipeline you can't see clearly

Deals are in motion but nobody has a reliable view of where they stand, what is stalled, or what needs attention today.

Pipeline you can't see clearly

Deals are in motion but nobody has a reliable view of where they stand, what is stalled, or what needs attention today.

A sales process that lives in people's heads

There's no repeatable framework. Every deal is handled differently. When someone leaves, the institutional knowledge goes with them.

A sales process that lives in people's heads

There's no repeatable framework. Every deal is handled differently. When someone leaves, the institutional knowledge goes with them.

Tools that don't talk to each other

The CRM has data nobody trusts. The ERP has product information that never makes it to the sales team. Reporting requires manual effort every time.

Tools that don't talk to each other

The CRM has data nobody trusts. The ERP has product information that never makes it to the sales team. Reporting requires manual effort every time.

Change outpacing infrastructure

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

Change outpacing infrastructure

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

How I Work

01

Make a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

01

Make a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

01

Make a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

03

Make it happen

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

03

Make it happen

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

03

Make it happen

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

Services

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

About

Ron Whitman

I started as a web developer just after the dotcom crash and, due to a chronic case of curiosity, have evolved my career along several paths within the tech services industry. These include engineering, design, management, product, and brand, and eventually into enterprise sales and business strategy, which I strangely enjoy the most and have been lingering in for several years.

I have steered client relationships with Ferrari, Disney, FedEx, Virgin Galactic, NBC Universal, Maersk, Mastercard and others, and worked with more than 200 startups and growing businesses across a wide range of both consumer and B2B verticals.

My background is technical and practical. I don’t have an MBA. What I have is 20 years of building things, selling things, and figuring out why some businesses nail it while others falter.

I run GlobalGum Consulting independently and am based in Southern California. I work with clients wherever they are.

Let's talk

How could I help you?

The fastest way to find out if I can help is a 20-minute conversation.

Why 20 minutes? Why not 15 minutes?

You'll have to book time to find out.

Schedule 20 minutes

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Or connect on LinkedIn.

Global Gum Consulting

Ron Whitman · Pasadena, CA
linkedin.com/in/ronwhitman

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