The market is moving faster than most businesses are built to handle.

I help businesses find where they’re losing ground and build the systems to win it back—across sales, pricing, CRM, brand, AI, and partnerships, based on what’s actually holding them back.

Schedule 20 minutes

The market is moving faster than most businesses are built to handle.

I help businesses find where they’re losing ground and build the systems to win it back—across sales, pricing, CRM, brand, AI, and partnerships, based on what’s actually holding them back.

Schedule 20 minutes

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • Agentic

  • Events

  • Ecommerce

  • Process

  • Design

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • Agentic

  • Events

  • Ecommerce

  • Process

  • Design

  • Development

  • Strategy

  • Sales

  • RevOps

  • Integrations

  • Agentic

  • Events

  • Ecommerce

  • Process

  • Design

I Solve Problems

Most businesses I talk to are dealing with some version of the same friction.

Pipeline you can't see clearly

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

Pipeline you can't see clearly

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

A sales process that lives in people's heads

There's no repeatable framework. Every deal is handled differently. When someone leaves, the institutional knowledge goes with them.

A sales process that lives in people's heads

There's no repeatable framework. Every deal is handled differently. When someone leaves, the institutional knowledge goes with them.

Tools that don't talk to each other

The CRM has data nobody trusts. The ERP has product information that never makes it to the sales team. Reporting requires manual effort every time.

Tools that don't talk to each other

The CRM has data nobody trusts. The ERP has product information that never makes it to the sales team. Reporting requires manual effort every time.

Growth outpacing infrastructure

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

Growth outpacing infrastructure

Revenue is coming in but margins are tightening. The business is working harder to close deals and keep clients than it should be.

How I Work

01

I always start with a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

01

I always start with a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

01

I always start with a diagnostic

Before making any recommendations, I need to understand your business—who is on your team, how the processes work, the data involved, and where the main challenges lie.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

02

Make a plan

The diagnostic produces a clear picture of where leverage exists, what to fix first, and what to leave alone. Everything that follows is built on that foundation.

03

Get to work

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

03

Get to work

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

03

Get to work

I work on a fractional basis, meaning my involvement adjusts to your specific needs. Some clients seek a targeted project, while others prefer an ongoing partner integrated into their business. Both approaches are effective.

Services

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

Commercial Strategy

  • Pricing strategy and packaging

  • Brand strategy and go-to-market planning

  • Value proposition and positioning

  • Competitive positioning and messaging

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

B2B Fractional Sales

  • Fractional sales: prospecting, pitching, negotiation, and closing

  • Sales process design and documentation

  • Pipeline management and CRM buildout

  • Sponsorship and partnership sales

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Revenue Technology

  • CRM migration, cleanup, and data enrichment

  • Workflow automation and process design

  • ERP and data integration

  • AI tooling for sales and operations

  • Web development and systems integration

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

Events & Field Marketing

  • Event strategy and prospectus development

  • Sponsorship sales and activation

  • Field readiness and sales enablement

  • Lead capture and follow-up

Case Studies

A few examples of what I can do for you.

Case Study:
A SaaS Pricing Makeover

The Client: A legendary Shopify app with mid-8-figure annual revenue.

The Problem: Growing customer churn, in both the enterprise and entry tiers, nipping at the edges of the business.

The Suspect: Pricing. A proprietary fully metered pricing metric appeared to be creating awkward friction just as customers became successful in the platform.

My Approach: Over an 11-week engagement I conducted stakeholder and customer interviews; analyzed hundreds of anonymized merchant accounts and app store reviews; ran a full competitive pricing study; and delivered a repackaging framework with a recommended transition to order-volume pricing and a new tier structure. Making full use of proprietary workflows with Claude.

The Outcome:
The client implemented the recommendation to remove proprietary metrics and launched volume and package pricing models within nine months. App Store ratings climbed to consistent 5 stars following the launch.

Case Study:
An Agency Built on Retainers

The Client: A thriving boutique ecommerce agency, with a strong retainer practice.

The Problem: The profitability of fixed-price project engagements was just not there.

The Suspects: Process… or capability. Leadership understood the org had a gap, but lacked the right perspective to identify where.

My Approach: Over 6 weeks, I ran a retrospective analysis of 4 recent build projects. I analyzed contracts, hours logs and conducted stakeholder interviews across business development, project management, and account leadership.

The Outcome: A lack of process and collaboration between business development and delivery got patched up with a full-team workshop and 9 new process documents. By bringing together all project managers, account leadership, and the CEO to review findings, we ironed out process implementation together.

Case Study:
A B2B Creator’s New Media Empire

The Client: A B2B Content Creator with 70K+ followers, weekly podcasts, and live events.

The Problem: Transitioning from a bespoke consulting business to a scalable sponsorship and events model required building an entirely new revenue operation and pipeline from scratch.

The Suspects: No standardized account-based process or email outreach to sponsors. A CRM in an ESP populated over 6 years from a phone address book. Scattered across multiple brands, lists, and media properties. Lack of standard pricing for podcast sponsorships, newsletter slots, custom content, speaking, and seasonal events.

My Approach:
A 9-month engagement began with a formal 30-day business assessment and gap analysis, during which I covered the revenue model, competitive positioning, audience metrics, and product gaps. I then migrated the CRM to Pipedrive, developed a media price book, updated supporting materials, and took a hands-on lead role in driving sales and negotiations.

The Outcome:
Across two major trade show auxiliary in-person networking events, I closed 14 sponsorships. I also negotiated and closed the client’s largest ever single sponsorship contract - a multi-pillar annual partnership with an $8.2B industry-whale. Over the 9-month contract term, I produced a full suite of sales collateral: event prospectuses, sponsor decks, SOW templates, audience metrics packages, brand alignment and bundle estimate worksheets. Our smooth hand-off included a structured pipeline, documented processes, and the onboarding of final sponsors.

About

Ron Whitman

I started as a web developer just after the dotcom crash and, due to a chronic case of curiosity, have evolved my career along several paths within the tech services industry. These include engineering, design, management, product, and brand, and eventually into enterprise sales and business strategy, which I strangely enjoy the most and have been lingering in for several years.

I have steered client relationships with Ferrari, Disney, FedEx, Virgin Galactic, NBC Universal, Maersk, Mastercard and others, and worked with more than 200 startups and growing businesses across a wide range of both consumer and B2B verticals.

My background is technical and practical. I don’t have an MBA. What I have is 20 years of building things, selling things, and figuring out why some businesses nail it while others falter.

I run GlobalGum Consulting independently and am based in Southern California. I work with clients wherever they are.

Let's talk

How could I help you?

The fastest way to find out if I can help is a 20-minute conversation.

Why 20 minutes? Why not 15 minutes?

You'll have to book time to find out.

Schedule 20 minutes

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Or connect on LinkedIn.

Global Gum Consulting

Ron Whitman · Pasadena, CA
linkedin.com/in/ronwhitman

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