We make digital work harder for SoCal businesses.
After 25 years in the tech industry, we’ve cracked the code: combining advanced technology with human creativity to deliver what Southern California businesses actually need, when they need it.
Our Story
The digital landscape is littered with great ideas that never launched, beautiful websites that never converted, and expensive technologies that never delivered on their promise.
Why? Because the traditional model is broken.
Projects take too long. Budgets spiral out of control. And small to mid-sized companies often get second-tier treatment while paying premium rates.
Global Gum was founded to fix this disconnect.
After spending more than two decades leading digital projects from both client and agency sides, Ron Whitman kept seeing the same pattern: businesses caught between impossible choices:
- Work with traditional digital partners (slow, expensive, portfolio-focused)
- Hire freelancers (inconsistent, limited expertise)
- Bring everything in-house (expensive, difficult to scale)
What these businesses needed was something fundamentally different—a partner with senior expertise, fair pricing, and the ability to move at the speed of opportunity. That’s exactly what Global Gum delivers.
Why “Global Gum”?
In a world where digital transformation initiatives have the staying power of a Post-it Note in a sauna, we focus on making technology stick through understanding human behavior.
Our name reflects our mission: creating lasting connections between people and their tools – and yes, we’re aware of the irony in using cutting-edge AI to study why humans resist cutting-edge technology.
What Makes Us Different
We’ve Reimagined Digital Production While others are still working the old way, we’ve built a modern approach that leverages AI and other advanced technologies alongside human expertise—creating a fundamental advantage in speed, cost, and adaptability.
We Focus On What Actually Moves The Needle Everything we create—websites, content, automation—is designed with your specific business goals in mind. We don’t chase trends or awards; we chase results that drive your growth and success.
We Keep It Simple and Transparent No unnecessary complexity, bloated teams, or confusing processes. Our “starting at” pricing gives you clear expectations from the beginning, and we deliver maximum value without the markup that comes with traditional overhead.
Why Our Approach Works
In a business environment where speed and efficiency matter more than ever, our unique approach delivers advantages that traditional models simply can’t match:
Faster Production, Better Allocation of Resources Our AI-enhanced approach helps us complete in days what takes traditional providers weeks. This means you launch faster, spend smarter, and start seeing returns on your investment sooner.
Greater Adaptability When market conditions change rapidly, you need digital partners who can pivot just as quickly. Our streamlined workflows allow us to implement changes and updates in hours rather than weeks.
Better Use of Expertise Instead of paying for senior talent to perform routine tasks, our technology handles the basics while our experienced professionals focus on strategy and creative direction—giving you more value for your money.
Smarter Investment By reducing overhead and streamlining processes, we maintain competitive pricing even as costs rise elsewhere, helping your digital budget deliver stronger results.
About the Founder
Global Gum was founded by Ron Whitman, who has spent over two decades observing how humans and software interact in the wild. From web programmer during the Dotcom crash to VP of Strategic Accounts, Ron has guided technology implementations for organizations including Ferrari, Disney, Mastercard, Virgin Galactic and Shopify, giving him a unique perspective on what makes technology stick.
Throughout his career, Ron has helped both Fortune 500 companies and growing startups navigate digital transformation. His experience spans crucial areas including e-commerce platforms, marketing technology, and AI implementation strategy. This diverse background revealed a consistent pattern: successful technology adoption isn’t about technical specifications – it’s about understanding human behavior.
Based in Pasadena, California, Ron combines systematic observation with AI-powered analysis to help organizations build lasting connections between their people and their tools.
Our Team
Global Gum operates with a core team of experienced professionals augmented by advanced technology and a carefully selected network of specialized partners. This model keeps us lean while ensuring we have the right expertise for any project.
Unlike traditional digital partners that sell you on senior talent then hand you off to juniors, at Global Gum, the people you meet are the people who do the work—supported by smart tools that handle the repetitive tasks while human creativity focuses on what actually matters.
Our Values
- Speed creates opportunity. Moving quickly is a competitive advantage we help you leverage.
- Efficiency drives results. We focus on maximizing impact while minimizing costs.
- Technology should reduce work, not create it. Our solutions simplify your business operations, not complicate them.
- Value is measured in outcomes, not hours. We’re focused on results, not billing for unnecessary complexity.
- Local relationships matter. Being in Pasadena means we truly understand your challenges and can collaborate effectively.
Serving Southern California Businesses
Based in Pasadena, we work with forward-thinking businesses throughout Southern California, including:
- Pasadena, Glendale, and the San Gabriel Valley
- Burbank and the East Valley
- Downtown Los Angeles and the Arts District
- West LA and Santa Monica
- Orange County
Our local focus allows us to understand the unique challenges and opportunities facing different industries and regions within SoCal.
Insights & Analysis Newsletter (Coming Soon!)
Get an evidence-based analysis of what makes technology stick in the real world. Our content goes beyond surface-level tech coverage to reveal:
- Hidden patterns in successful technology adoption
- Common pitfalls in digital transformation
- Strategies that actually work in practice
- “Software At Work” Podcast: True Digital Transformation Stories
Ready for digital that actually works for your business?
At Global Gum, we believe SoCal businesses deserve better than the status quo. We’re not just building websites or creating content—we’re pioneering a new approach to digital that respects your time, your budget, and your goals.